CLV Calculator

Calculate Customer Lifetime Value for your business

Average Order Value

₹

Purchase Frequency (per year)

Customer Lifespan (years)

Gross Margin Percentage

Customer Retention Rate

Discount Rate (for NPV)

Simple CLV ₹0

Traditional CLV ₹0

NPV CLV ₹0

Annual Revenue per Customer ₹0

Customer Value Rating -

Payback Period 0 years

Average Order Value ₹0

Purchase Frequency 0 per year

Customer Lifespan 0 years

Gross Margin 0%

Annual Revenue per Customer ₹0

Total Lifetime Revenue ₹0

Gross Profit per Customer ₹0

Retention Rate Impact 0%

Higher CLV = More valuable customers

Improve retention to increase CLV

Increase order frequency for higher CLV

Higher margins = Higher CLV

Note: CLV calculations are estimates. Actual customer behavior may vary. Use multiple methods for better accuracy.

Enter your customer metrics to calculate CLV!